Reporting tool & API use

Overview

Tool name

quickByte Marketing Data Pipeline

Operator

quickByte digital - digital marketing and ecommerce systems agency, New Zealand

Type

Internal agency tool - not a public SaaS product and not offered to advertisers outside our contracted client roster

Users

quickByte staff operate the pipeline and API connections. Contracted clients may view the reporting dashboards we share with them; clients do not access the APIs directly.

What it does

• A scheduled daily job pulls read-only performance metrics from connected marketing platforms via their official APIs.
• Metrics are joined by date and stored in Google BigQuery - one isolated dataset per client brand.
• Data powers client reporting dashboards built and maintained for accounts we manage under contract.
• No platform data is resold, licensed to third parties, or used for any purpose outside the agreed client reporting described here.

Google Ads API

The pipeline connects to the Google Ads API under the Reporting permissible use. Full terms: Google Ads API Terms of Service.

Permissible use

Reporting - read-only only

API surface used

GoogleAdsService SearchStream via GAQL on the customer resource

Data pulled

Daily aggregated metrics: impressions, clicks, cost, conversions, and conversion value

What we do not do

No campaign, ad group, ad, budget, or keyword create or edit operations. No Keyword Planner access. No offline conversion uploads. No data sharing or resale.

Scale

Approximately 4 contracted client accounts initially; approximately 1 query per account per day

Authentication

OAuth 2.0 refresh token per client account; agency developer token with Manager (MCC) access

Storage

Agency GCP project; logically isolated BigQuery datasets per client brand - no cross-client data access

Google user data

Use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not use Google user data for advertising targeting, profiling, or any purpose beyond the contracted reporting described on this page. We do not sell Google user data.

Meta Marketing API

The pipeline connects to the Meta Marketing API for read-only campaign reporting. Full terms: Meta Platform Terms.

Permissible use

Read-only reporting - daily ad account and campaign performance insights

Metrics

Spend, impressions, clicks, and purchases (platform-attributed)

What we do not do

No ad creation, audience upload, pixel data access, or Conversions API writeback via this pipeline

Authentication

Business Manager system user tokens scoped to client ad accounts we manage under contract

Storage

Same BigQuery pipeline as other connected platforms; no resale of Meta Platform Data

Meta Platform Data is processed only as described here. To request deletion of data we hold from platform connections, see Data deletion.

Other connected services

The pipeline also connects to the following services in a read-only reporting capacity:

• Google Analytics 4 - read-only channel and session metrics via the Google Analytics Data API
• Google Search Console - read-only query and page metrics via the Search Console API
• Klaviyo - read-only campaign and message performance metrics
• Shopify Admin API - read-only order and revenue data for blended cross-channel reporting

All connections use official, OAuth-authenticated API access scoped to client accounts we manage under contract.

Data flow

Client ad accounts
(Google Ads, Meta, GA4, Search Console, Klaviyo, Shopify)
        |
        |  read-only API pull - daily scheduled job
        v
Agency orchestrator
(Node.js, Cloud Run - GCP)
        |
        v
Google BigQuery
(per-client isolated datasets, agency GCP project)
        |
        v
Reporting dashboards
(agency-built, shared with contracted clients)

Security & compliance

• All API traffic uses HTTPS/TLS.
• OAuth credentials and API keys are stored in GCP Secret Manager - not in dashboards or source code.
• Client datasets are logically isolated in BigQuery; no cross-client data access.
• Google user data use adheres to the Google API Services User Data Policy including Limited Use requirements.
• Meta Platform Data is processed only as described on this page; deletion requests are honoured within 30 days of a verified request.

Verification contact

[email protected]